Have you ever noticed this trend going on that girls prefer to transform into a “VSCO” style? This girl is called a VSCO girl. Then what is a VSCO girl? To understand this, we need to start with VSCO. That’s VSCO as in the photo editing and sharing app, popular for its flattering filters with minimal names like B1 and F2. With no doubt, a VSCO girl is someone whose lifestyle matches the aesthetics of the VSCO app.
Based on the urban dictionary definition, VSCO girls are:
- the Tumblr girls of 2019, you’ll probably catch them wearing a scrunchie, tube top, puka shell necklace, white vans or Birkenstocks and don’t forget the hydro flask to finish off the look
- Basically the most basic girl you’ll find out there. Common interests include scrunchies, hydro flasks, seashell chokers, and Birkenstock’s.
As you can see, most fashion style comes with a simple idea, be basic.
Glancing through a large number of videos and images, we found that VSCO girls, to a great extent, are defined by their lifestyle including apparel selection, makeup style, jewelry accessories type, and some daily stuff. All the essential parts are considered to be both trendy and basic.
After search and conclusion, we list several things/products that you may need to transform into a VSCO girl:
- Apparel: brandy Melville clothing, oversized t-shirts, tiny tank top, jean shorts or some other outfit that is comfortable and less formal.
- Shoes: Birkenstock shoes, Slip-on Vans shoes or other plain colored shoes
- Accessories: shell and pearls necklaces, friendship bracelets, choker necklaces, multiple rings worn at once and cute scrunchies
- Makeup style: Mario Badescu skincare products, natural and light makeup style, Carmex lip balm and pastel nail polish
- Daily necessities: Hydroflask water bottles or a cute water bottle, metal straws, cameras, kanken backpacks, and colorful stickers
- Electronic: Apple Watch, AirPods or other Apple series products
- Life hobbies: loving Starbucks, taking pics beside Jeep, edit the pics with VSCO filters
The list contains many branded stuff which is expensive for us as you can see. At the very beginning, we stated that VSCO girls are the most basic girls, based on what we have listed above, it seems that this style is only accessible to those who can afford it. What happened?
Actually, it’s not hard to find the truth. The common products we listed above are calculated and counted from online videos and Instagram posts which are uploaded by hot influencers and YouTubers. Those people lead the fashion and what they have shown to us is the best, most typical and effortless items they could get. So it’s no wonder why Brandy Melville, Urban Outfitters, and Starbucks come to the list.
As a leading aesthetic, back to the point, someone may think VSCO lifestyle cost a lot and require a highly-specific aesthetic, but fashion trends never are decided by certain groups of people. Notably, even you could not afford the branded items above or don’t use the same APP and filters, you are still trendy and popular.
We also noticed one new and special definition of the “VSCO girls” from some comments which indicate that VSCO girls are, by and large, white, thin, and have enough money to buy the various high-end items the trend includes. While, when we talking about VSCO girls, we see lots of people who are white, skinny, and own all the famous brands, but fashion style is no distinction between poor and rich.
For us, VSCO style is just a present fashion esthetic. You could define your style with your basic belongings. Wearing the shirts you feel comfortable, picking the jewelry accessories you like and taking pics to remember every day you spend, this is your life. Fashion is defined by you, not by social media.
VSCO style girls? Instagram girls? I love the real you. So please be real and be yourself.